A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
A great read for those who struggle when asking others for donations.
Panas spent fifty years as the elder statesman of professional fundraising. Asking compresses the whole career into a hundred pages you can read in an evening. The framing he insists on — that asking isn’t something you do TO someone, it’s something you do WITH them — is what unsticks most beginners.
Hand it to your first-time board members before their first ask.
