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Mission Drift

Mission Drift cover
The Unspoken Crisis Facing Leaders, Charities, and Churches
by Peter Greer and Chris Horst

One of the clearest examinations of how mission-driven organizations gradually lose their focus.

Greer and Horst show that mission drift rarely happens through a single bad decision; it occurs through a series of small compromises, funding choices, and strategic shifts that slowly pull an organization away from its original purpose. Drawing on real-world examples, they provide practical tools for leaders and boards to protect mission integrity while still pursuing growth, innovation, and financial sustainability.

Essential reading for nonprofit executives, board members, and anyone responsible for balancing mission and money.

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