New Transformational Tools for Successful Fund-Raising
One of the most influential books on modern philanthropy, The Generosity Network reflects how donor engagement has evolved over the past two decades.
McCrea and Walker make the case that transformational gifts emerge not from perfectly executed asks, but from strong relationships grounded in trust, shared values, and meaningful dialogue. Their approach is especially relevant for major-gift fundraising, donor advising, and helping philanthropists connect their resources with the impact they hope to create.
