Definitely Worth Your Time

Wednesday, 4 July @ 5:00 AM

I subscribe to a number of newsletters about philanthropy, nonprofits and social good. There is one in particular that I’m always excited to see in my inbox.

Heather Mansfield, the author of “Social Media for Social Good – A How To Guide for Nonprofits,” sends out her newsletter every 10 to 14 days.  It’s full of interesting, relevant and timely information and yet, you can scan the whole email in less than a minute.  I think this is what I like about it the most.

Heather’s use of logical sections, brief titles, concise descriptions and relevant links makes it possible for me to spend my time on what’s most important to me – rather than having to read a whole page of text to see if there is something worth digging into.

The content of  Heather’s “Nonprofit Tech 2.0: A Social Media Guide for Nonprofits” newsletter is organized into five sections – Resource Spotlight, News You Can Use, Recent Posts from Nonprofit Tech 2.0, Upcoming Webinars for Nonprofits and Upcoming Speaker Presentations.  I especially like the Resource Spotlight.

Her latest spotlight was on TweetCharts – a great tool for nonprofits to use in measuring the reach and impact of their tweets and tweets about their organization. Here are a few examples of other spotlight resources that Heather covered earlier this year:

TweetSheet – is a simple, but fun web app that converts your Twitter activity into an info graphic.”

Facebook Cheat Sheet is a collection of must-know sizes, dimensions, and figures for Facebook Fan Pages.”

Wufoo allows individuals and brands to easily create web forms through a simple drag and drop interface.”

So many nonprofits are struggling to find their way in the world of social media – it’s great to have a resource like this to help us get, or stay, up-to-date with trends and best practices.  If you haven’t already checked out Heather’s newsletter or blog, I encourage you to give it a try.  Here is a link for subscribing to her newsletter by email  And, yes… it’s free!

I would also like to hear about your favorite newsletters?

Ric Leutwyler

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