Ric mentioned the January 2012 controversy at Susan G. Komen in response to my earlier post about Penn State’s PR nightmare. The issue we discussed at the time related to public reaction after Komen cut funding for breast cancer screening to Planned Parenthood, which ignited a media firestorm, and affected donation and participation levels nationwide. Since […]
One of my favorite books of all time is the Go Giver, by John David Mann and Bob Burg. This is an allegorical novel aimed at business professionals, but I think there are lessons for all of us. In fact, there are five laws outlined in the book, known as the Laws of Stratospheric Success. […]
My work with Philanthropegie is all about making a difference. More specifically, it’s about helping others to make a difference – and volunteering plays a big role in this arena. That must have been on my mind the other day when I read a great article by Rick Steves – “How to make the most […]
The Olympics give us so many reasons to celebrate. Most obviously is the champions that win the gold medals, beating the competition to earn glory and a reward for years, even a lifetime, of hard work. There’s also the celebration of pure physicality. The beauty of seeing the human body, stretched to its limits, on […]
As I looked at my priorities for the week, this week was very crowded. Response to the Donor Engagement Playbook has been amazing and I’ve enjoyed interacting with those of you that read my post last week and downloaded it. Most of my week has been filled with conference calls and meetings and writing – […]
One of the most oft repeated statements heard in PR meetings to clients is that “what you consider as ‘nothing’ may actually be news we can pitch.” It sometimes takes the brashness assertiveness of a media whore professional to help an organization see what news opportunities are available to them. For example, the lowest hanging fruit may be […]
With the economic downturn, non-profit organizations around the globe are looking for new ways to increase donations. Rock the World Network has released a 7-step white paper that will help increase reach and engagement, both online and in real life. July 26, 2012- Tampa, FL In the face of reduced donations, non-profit organizations worldwide […]
Last month, I wrote about why CSR matters for companies, nonprofits and employees right now. I thought it would be nice to dive a little into how you can let the public know about these great things your company is doing. It’s like the old saying goes, “If a tree falls in the woods, but […]
The Internet was ablaze two weeks ago with video of an Afghan woman who was executed for alleged adultery. That week, I listened to a panel of experts discussing ending violence against women on The Diane Rehm Show on NPR. Additionally, the local NPR affiliate reported the same day that shelters for victims of domestic violence were fuller than […]
We have all been there. You are sitting comfortably on your couch and you are watching your favorite late night movie channel. It is time for the commercial and staring back at your from your 54” flat panel screen is a sad looking puppy. You know what is coming next. They need your help. They […]
