Category: Public Relations & Philanthropy

Understand Your Audience

Tuesday, 28 August @ 3:34 AM

Technically your audience is the people you’re trying to reach via the media, but it’s hard not to consider the reporters, producers, bloggers, etc. you’re targeting as your main audience. They are your first point of contact in trying to reach the broader audience that will respond to your message or call to action. With […]

Uncommon Giving-Rodger Roeser-Give Away Your Work & Grow Your Business

Thursday, 6 September @ 5:19 AM

What do agencies and non-profits need to know to be more successful? Rodger Roeser is the president, owner and founder of Cincinnati, Ohio’s premier PR firm, The Eisen Agency. Roeser believes that a strong community begins with leaders of organizations who lend their time and talent helping those in need achieve something greater. Every member […]

Healthy Competition

Tuesday, 11 September @ 9:33 PM

I’m inspired this week by a novel approach one Dallas nonprofit is taking to draw attention to its cause. Arthur Benjamin’s American Dog Rescue has launched a competition called “America’s Best Tails” urging people to submit their stories about animals who have had a profound effect on them, or they on the animal, in one way […]

Personal Causes

Tuesday, 25 September @ 10:47 PM

My sister has a roommate from college that she has always been in awe of. One of the reasons is that while my sister was off having children and trying to keep her house clean, this friend was doing the same AND co-founding a charity to help Bulgarian orphans. Deborah Gardner started One Heart Bulgaria, […]

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